Tuesday, 19 March 2013

Best Website Optimization Rules

Here are some of the best website optimization rules webmasters bank upon to ensure their sites rank among the top listers in search engines and attract quality traffic.
The most important part of optimization is to ensure your page loads fast. For that, aim at having lightweight assets (scripts, images, media files, styles, etc) and reduce size of HTML content. A good markup, focusing on content description comes in handy here, while CSS handles the presentation/ layout.

Another equally essential aspect of optimizing your site is reducing the number of HTTP requests. You can manage this by using image sprites, combining style sheets and scripts, avoiding redirects and use of frames.

Making sure you choose your keywords well goes a long way in helping your ranking. There are numerous free keyword search tools that help you find the best keywords to describe your website. Select only the most relevant from the list, using specific keyword phrases instead of generic ones for better results.

Once keywords have been selected it is best to use them wisely. For your title tags, use very few selected keywords, merging duplicate words in each to coin a single key phrase. The header tags need to be well prioritized. Make sure the H1 tag contains the most relevant keywords and is placed above the content body, with the second and third most relevant ones going to the H2 and H3 tags respectively. The content body should never overflow with keywords, so avoid repetition more than eight times. Remember to name all images with keywords as well.

Next comes the process of organizing your homepage. Start and end your body of content with your keywords. Place content in a way that the most important sections figure in the top left section of your homepage, moving to the bottom right, just the way a bot crawls the page.

Submit your articles to article directories and websites better than yours to speed up linking in, as well as search engine ranking. You must hire professionals for site’s optimization, especially when you have too much on your hands to take care of in terms of work on the site.

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